Our business has changed. We rarely find business owners who dont already have an existing website. On talking to owners about their websites we find an overwhelming amount are never updated, and rarely provide any useful sales leads.
Not all of the factors in the report are feasible or useful for small local business owners, so a rating over 60% will be respectable.
The key to sucess is great content, regular updates, an engaged audience, and someone that can steer you clear of common pitfalls that will cause problems with your visability in the search engines.
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